Selling your business
You only get to do it once. Do it right.
Rockfield's core competency is selling privately held New Zealand businesses. With a team of proven professionals across multiple industry specialisations and a focus on results, we are leading experts in business sales.
Why Rockfield
A different kind of brokerage.
Most owners sell only one business in their lifetime. It deserves more care than the industry usually gives it. We are deliberately small, deliberately experienced, and deliberately selective about the businesses we represent.
Every engagement is led personally by a senior broker — never handed off to a junior after the listing is signed. Our reputation is built one transaction at a time, with owners who may only ever sell one business and need it done right.
Confidentiality is the first promise. Information is released to qualified buyers only, under NDA, in the order and at the moments that protect your position.
Our process
Five stages, end to end.
01
Listen
We start with your story — the business you've built, the people in it, what a successful exit looks like for you.
02
Prepare
Rigorous preparation of the Information Memorandum, financial normalisation and a defensible value position before any buyer sees the listing.
03
Reach
Targeted, confidential outreach to qualified buyers across New Zealand and selectively offshore — never a public auction.
04
Negotiate
We hold the table on price, terms and structure, protecting value through diligence and into settlement.
05
Settle
Coordinated handover with your accountant and lawyer — clean settlement, careful transition of staff and customer relationships.
Valuations
From appraisal to AES2 Standard.
With expert business valuers and decades of real-world experience, we complete simple appraisals through to comprehensive AES2 Standard Valuations for banks, accountants, shareholders, disputes and exiting shareholders.
A defensible value position is the foundation of any successful sale — and the evidence base whenever value is contested. Whether you need a market appraisal to inform a decision, or a formal AES2 report to stand up to scrutiny, we deliver work that holds.